Senior Advertising Manager (m/w/d) Amazon
Core
Developing and implementing advertising strategies for Amazon and other marketplaces to drive sales and profitability for health & wellbeing brands.
Role type
Senior Advertising Manager (E-commerce)
Builds
Sponsored Ads and Display campaigns for B2C online platforms
Domain
E-commerce / Health & Wellbeing
Required skills
Amazon Sponsored Ads strategy, Campaign optimization, KPI monitoring (ROAS, ACoS, TACoS), Budget management, Competitive analysis, Process improvement
Preferred skills
Amazon DSP, Amazon Marketing Cloud, Other marketplace experience (Kaufland), BI tools (Helium 10, Keepa, metoda, Adspert, Perpetua, Adference)
Responsibilities
Develop advertising strategies aligned with business goals, Optimize Sponsored Ads and Display campaigns, Monitor KPIs and derive optimization measures, Plan and control advertising budgets, Identify growth opportunities through new ad formats, Conduct competitive analysis, Develop reporting processes
Seniority
Senior, hands-on IC
