Performance Marketing Manager (m/w/d) – B2B Finanzberatung / Unternehmensberatung
Core
In-house Performance Marketing Manager responsible for scaling B2B paid acquisition (Meta, LinkedIn) for high-value financial and consulting products, managing full funnel architecture from ad to CRM booking, and transitioning agency operations to internal teams. (via careerplan.io/jobs/2630603-performance-marketing-manager-mwd-b2b-finanzberatung-unternehmensberatung-at-papke-consult)
Role type
Senior Performance Marketing Manager (B2B)
Builds
High-value B2B sales funnels and automated marketing infrastructure for financial consulting and insurance products
Domain
B2B Financial Services / Consulting
Required skills
Paid Social Strategy (Meta/LinkedIn), Funnel Architecture, Automation (n8n/Make), CRM Management, Creative Production Briefing, Data Attribution, Agency Management
Preferred skills
Server-Side Tagging, Conversion API, AI Tool Integration (Claude/OpenAI)
Technologies
Meta Ads Manager, LinkedIn Campaign Manager, n8n, Make, Close CRM, Webflow, Wordpress, Google Tag Manager, Conversion API, Claude
Responsibilities
Manage paid acquisition strategy and optimization on Meta and LinkedIn; Design and test funnel architecture from ad to CRM; Brief and steer freelancers for creative and copy; Report on attribution and pipeline metrics; Automate lead routing and CRM sync; Transition agency operations in-house
Seniority
Senior, hands-on IC
