Performance Marketing Manager (w/m/d)
Core
Managing paid marketing campaigns across Meta, Google, and TikTok to drive leads for a legal-tech company assisting with German citizenship applications.
Role type
Performance Marketing Manager
Builds
Paid advertising campaigns, landing pages, and lead generation funnels for a Legal-Tech platform
Domain
Legal-Tech / Immigration Services
Required skills
Paid media management, creative testing, funnel optimization, data analysis, audience targeting, cross-channel strategy
Preferred skills
SEO/SEA integration, landing page development, market observation
Technologies
Meta, Google Ads, TikTok, Figma, Claude, ChatGPT, Gemini
Responsibilities
Plan, build, and optimize paid campaigns; develop ad creatives and copy; analyze funnel drop-offs and optimize conversion rates; manage budgets and KPIs; build custom audiences and lookalikes; collaborate with design and development teams; align paid and organic strategies
Seniority
Mid-Senior, hands-on IC