Content Marketing and CRM Manager (m/w/d) – E-Commerce, Stuttgart
Core
Design and execute performance-driven email marketing campaigns, product content, and automation workflows to scale traffic, revenue, and profitability for an e-commerce online shop.
Role type
Content Marketing and CRM Manager (Performance Driver)
Builds
E-commerce online shop growth (traffic, revenue, profitability)
Domain
E-commerce, Digital Marketing, Data Analytics
Required skills
E-commerce experience, Email marketing, Product content creation, Data analysis, SEO, Automation, HubSpot, PIM management, Business acumen
Preferred skills
SISTRIX, Google Analytics, Search Console, SEO/GEO understanding, CRM systems
Technologies
HubSpot, PIM, SISTRIX, Google Analytics, Search Console, AI tools
Responsibilities
Design and manage sales-oriented email campaigns and automated workflows; Optimize product content and manage data in PIM systems; Conduct keyword research and on-page SEO optimization; Analyze marketing KPIs and business metrics (CM3, AOV) to drive profitable growth; Utilize automation and AI tools to scale content and CRM processes.
