Campaign Coordinator
Core
Execute integrated, cross-channel B2B marketing campaigns to build brand awareness and generate qualified pipeline.
Role type
Campaign Coordinator (B2B Marketing)
Builds
Multi-channel marketing programs (email, paid, organic, webinars, ABM, events)
Domain
B2B SaaS / Software
Deliverable
product features
Required skills
Campaign management, Project management, Marketing automation, CRM platforms, Audience segmentation, Pre-launch QA, Cross-functional collaboration
Preferred skills
HubSpot, Salesforce, Event/webinar coordination, ABM programs, Privacy/compliance knowledge
Technologies
HubSpot, Marketo, Salesforce, Marketing automation tools, CRM systems
Responsibilities
Coordinate and execute integrated, cross-channel marketing campaigns; Translate strategies into project timelines and tasks; Manage day-to-day execution of multiple campaigns; Build and monitor campaign components in automation/CRM platforms; Conduct pre-launch QA; Monitor active campaigns and troubleshoot issues; Collect and organize performance data; Improve campaign processes and workflows.
Seniority
Mid-level, hands-on IC