Campaign Marketing Manager
Core
Manage end-to-end multi-channel marketing campaigns across six software and services business units, acting as the connective layer between strategy, creative execution, demand generation, and sales.
Role type
Senior Campaign Marketing Manager
Builds
Integrated marketing campaigns, email sequences, WordPress landing pages, and organic social media strategies for global business units.
Domain
B2B Software & Services
Required skills
Campaign project management, Email marketing strategy, Organic social media strategy, Marketing operations, Salesforce CRM, WordPress development, ActiveCampaign, Hootsuite, Generative AI tools, Cross-functional collaboration
Preferred skills
Experience with multi-channel campaigns, B2B environment, US-based team collaboration, Event marketing
Technologies
ActiveCampaign, Salesforce, WordPress, Hootsuite, Jira, Confluence, Claude, ChatGPT
Responsibilities
Manage end-to-end marketing campaigns across multiple business units; Maintain organization-wide campaign calendar; Design and optimize email campaigns; Build and maintain WordPress landing pages; Partner with demand-generation teams on campaign execution; Own and evolve organic social media strategy; Lead development of multi-channel campaigns for major industry events; Report on marketing performance and translate results into insights.