Marketing Coordinator
Core
Plan and execute integrated marketing campaigns, manage events, and develop localized content to support ZEISS's B2B industrial quality solutions in the Korean market.
Role type
Marketing Coordinator (B2B Industrial)
Builds
Marketing campaigns, event programs, localized content, and lead generation pipelines for semiconductor and industrial quality customers.
Domain
Industrial Quality Solutions / Semiconductor Manufacturing Technology
Deliverable
product features
Required skills
B2B marketing strategy, exhibition/event management, content creation, CRM management, market research, competitor analysis, brand identity management, digital marketing, multimedia editing
Preferred skills
Experience in industrial/manufacturing/technology sectors, knowledge of optical/semiconductor technologies
Technologies
Salesforce, Marketo, AEM, Adobe Photoshop, Illustrator, Premiere Pro
Responsibilities
Plan and execute integrated marketing campaigns across online and offline channels; Support and manage exhibitions, seminars and webinars; Develop localized marketing materials including presentations, brochures, newsletters, website content, social media posts, videos, and customer success stories; Manage lead generation through CRM and analyze campaign performance, lead conversion, and ROI; Collaborate with Sales, Application, and Service teams to develop targeted marketing activities; Support PR activities including press releases and media communication; Conduct market research and competitor analysis to identify industry trends and business opportunities; Ensure consistent ZEISS brand identity across all customer touchpoints
Seniority
Individual Contributor, 2-4 years experience
