PLT | Vice President, Customer and Marketing Strategy
Core
Develops an integrated customer and marketing strategy for Prudential Thailand, translating market insights into strategic choices to support the corporate strategy and guide cross-functional initiatives.
Role type
Vice President, Customer and Marketing Strategy
Builds
Strategic roadmap and portfolio of priority customer and marketing initiatives
Domain
Life insurance, customer strategy, marketing
Required skills
Strategic thinking, business analytics, executive communication, stakeholder alignment, project governance, market analysis
Responsibilities
Develop and maintain the customer and marketing strategy under the CCMO's direction; Link the customer and marketing strategy to the corporate strategy; Lead customer, market, and business analysis; Synthesize analysis into decision-quality insights and recommendations; Shape and prioritize the portfolio of key customer and marketing initiatives; Provide strategic leadership and governance for selected cross-functional projects; Monitor customer and marketing performance and recommend changes; Build alignment across functions and senior stakeholders.
Seniority
Executive, strategy & mentorship