(Sr.) Shopper Marketing Manager, Selfcare
Core
Develop and execute shopper marketing strategies to drive brand awareness and sales growth for OTC brands in the pharmacy sector.
Role type
Senior Shopper Marketing Manager
Builds
Marketing campaigns, POSM assets, online advertising strategies, and HCP engagement programs
Domain
Healthcare / Over-the-Counter (OTC) / Retail Pharmacy
Deliverable
product features
Required skills
Shopper marketing strategy, Budget management, POSM forecasting and stock management, Online asset management, HCP engagement, Cross-functional collaboration, Retail partner relationship management, Marketing analytics
Preferred skills
Pharmacy OTC business experience, Modern trade channel experience, Marketing analytics tools proficiency
Technologies
POSM trackers, Online advertising platforms, Survey tools
Responsibilities
Develop and execute shopper marketing strategies, Manage relationships with key retail partners, Monitor and report on campaign performance, Coordinate with external agencies and vendors, Manage monthly budget execution, Deploy marketing campaigns and manage online assets
Seniority
Senior, hands-on IC
