HCP Senior Brand Manager, Nicorette - 12 Month FTC
Core
Define and deliver the Healthcare Professional growth strategy for Nicorette across Northern Europe, strengthening professional recommendation and advocacy to support smoking cessation.
Role type
Senior Brand Manager (Healthcare Professional Engagement)
Builds
Integrated HCP engagement strategies, professional education programs, and omnichannel campaigns for Nicorette.
Domain
Healthcare / Smoking Cessation / Northern Europe
Deliverable
product features
Required skills
HCP strategy development, behavioral science, segmentation & targeting, omnichannel marketing, scientific evidence translation, team leadership, commercial performance management
Preferred skills
Knowledge of healthcare systems in Northern Europe, experience in smoking cessation, expertise in professional education programs
Technologies
CRM, digital platforms, field force tools, webinars, e-learning platforms
Responsibilities
Own the Northern Europe HCP strategy and annual brand plan; Develop segmentation and targeting strategies for priority HCP audiences; Build customer journeys to move HCPs through awareness to advocacy; Develop integrated HCP engagement strategies spanning field force, CRM, and digital; Translate scientific evidence into compelling HCP narratives; Lead and develop a team of two; Establish measurement frameworks connecting HCP engagement to commercial impact.
Seniority
Senior, hands-on IC with team leadership