Brand Manager
Core
Drive sustainable growth in Social and E-commerce channels by enhancing platform traffic and expanding KOL, KOC, and affiliate partnerships for Kenvue's iconic consumer care brands.
Role type
Brand Manager (Social & E-commerce Growth)
Builds
Social and e-commerce platform traffic, affiliate programs, and digital campaign performance for brands like NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON'S, and BAND-AID.
Domain
Consumer Care / Health & Beauty / Social Commerce
Deliverable
product features
Required skills
Social commerce strategy, KOL/KOC management, affiliate program expansion, digital analytics, cross-functional project management, ROI optimization
Preferred skills
Digital agency experience, cross-cultural communication, creative digital campaign crafting, knowledge of sales/finance/supply chain functions
Technologies
Social commerce platforms, MCNs, CPAS, keyword search optimization tools
Responsibilities
Develop and execute sustainable growth strategies for social and e-commerce platforms; Design and implement expansion plans for affiliate programs; Cultivate relationships with KOLs, KOCs, and affiliates; Oversee retailer marketing solutions and on/off-platform traffic initiatives; Analyze digital marketing analytics to optimize ROI and conversion rates; Monitor industry trends and platform tools to enhance campaign performance.