Coordenador Commerce Execution Strategy (CES)
Core
Develop O2O (Online-to-Offline) Master Guides, Selling Stories, and Category Visioning to translate brand strategy into omnichannel execution plans for Neutrogena Skin & Sun across Latin America.
Role type
Senior Commerce Execution Strategy Coordinator
Builds
Omnichannel execution plans, O2O Master Guides, digital content assets, and brand experience consistency
Domain
Consumer Packaged Goods (CPG), Retail, Digital Commerce
Deliverable
product features
Required skills
Shopper marketing, Digital commerce, Category development, Market research, Strategic planning, Cross-functional collaboration, Agency management, Stakeholder communication
Preferred skills
Retail media, Category management, Digital shelf optimization, PDP optimization, LLMs knowledge, Kantar, Digital performance metrics (ROAS, Share of Shelf, Share of Search)
Technologies
Kantar, LLMs
Responsibilities
Translate brand strategy into omnichannel execution plans via O2O Master Guides; Identify consumer insights to optimize brand strategy execution; Ensure brand experience consistency in physical retail across Latin America; Manage digital content execution and e-commerce experience; Coordinate with external agencies for key asset development; Collaborate with Marketing, Shopper Marketing, and E-commerce teams
Seniority
Senior, hands-on IC