Brand Manager, Maui Moisture +
Core
Drive global brand growth for Maui Moisture across North America, EMEA, LATAM, and APAC, leading US market strategy and executing new brand launches.
Role type
Senior Brand Manager (Global Incubator Brands)
Builds
Global brand strategies, new product launches, and go-to-market plans for consumer care products.
Domain
Consumer Packaged Goods (CPG) / Personal Care / Beauty
Deliverable
product features
Required skills
Multi-market brand management, global strategy execution, new product launch planning, cross-functional stakeholder management, business case development, media planning, data analysis, budget management, forecasting.
Preferred skills
Digital marketing, Nielsen/Numerator experience, MS Excel & PowerPoint proficiency, beauty-first mindset.
Technologies
Nielsen, Numerator, MS Excel, MS PowerPoint
Responsibilities
Develop multi-year strategic business plans anchored in the US lead market; launch new products with comprehensive go-to-market plans; craft globally consistent marketing communications and media plans; analyze business performance across key global markets; partner with Consumer Business Intelligence to drive insights; manage foundational display artwork and claims approval workflows; collaborate with cross-functional partners to attain sales and profit commitments.
Seniority
Senior, hands-on IC