Director, Product Marketing
Core
Lead a lean product marketing team to design and deliver customer-led, commercially-driven initiatives for High-Net-Worth (HNW) insurance products, covering the full journey from proposition development to G2M activation.
Role type
Director, Product Marketing
Builds
Compelling product propositions, sales collaterals, digital marketing assets, and distributor training materials for HNW insurance plans.
Domain
Financial Services / Insurance (Health, Protection, Wealth)
Deliverable
product features
Required skills
Strategic communication, storytelling, customer insight research, vendor management, project management, stakeholder management, regulatory compliance, distributor training coordination, visual design sense.
Preferred skills
HNW-focused sales and marketing exposure, knowledge of Cantonese or Mandarin, experience with distribution partner promotions.
Technologies
None explicitly stated
Responsibilities
Create compelling product propositions with the product design team; manage G2M activation development with internal and external stakeholders; lead and coach direct reports; drive ad-hoc projects and manage team budget exercises.
Seniority
Director, strategic leadership & team management