Senior Manager, Product Marketing
Core
Execute end-to-end product marketing initiatives for High-Net-Worth (HNW) products, covering development of product propositions and Go-to-Market activation via sales enablement and marketing campaigns.
Role type
Senior Manager, Product Marketing
Builds
Customer-facing assets, sales-driving collaterals, and G2M campaigns for HNW insurance products
Domain
Financial Services / Insurance
Deliverable
product features
Required skills
Project management, stakeholder management, vendor management, storytelling, regulatory compliance, distributor coordination, customer insight research, sales journey understanding, material design
Preferred skills
HNW sales and marketing exposure, knowledge of Chinese (Cantonese or Mandarin), experience with infographics
Technologies
None explicitly stated
Responsibilities
Support Product Marketing Director in crafting customer-led product propositions; collaborate with internal/external stakeholders to deliver G2M activation materials; manage internal administrative requirements like performance monitoring and procurement; execute ad hoc projects
Seniority
Senior, hands-on IC