Sr. Staff Manager, Marketing Analytics & Measurement
Core
Build the mechanism for judging marketing outcomes over output by establishing an OKR framework, CMO dashboard, and reporting infrastructure connecting marketing activity to business results.
Role type
Sr. Staff Manager, Marketing Analytics & Measurement (Individual Contributor)
Builds
Marketing OKR framework, CMO dashboard, reporting infrastructure, and data governance standards
Domain
B2B Technology / Semiconductor / Data Infrastructure
Deliverable
production ML models | dashboards & analysis
Required skills
Attribution modeling, marketing mix modeling, CRM analytics, dashboarding tools, data governance, outcomes-based accountability, multi-touch attribution, performance marketing measurement, A/B testing, unit economics analysis
Preferred skills
Performance marketing/paid media background, semiconductor industry experience, data science/statistics background, C-suite presentation experience, marketing technology stack familiarity, OKR-driven culture experience
Technologies
CRM, BI tools, A/B testing frameworks, marketing automation, ABM platforms, web analytics
Responsibilities
Design and stand up marketing's OKR framework; Build and maintain the CMO dashboard; Establish regular reporting cadence and data governance standards; Partner with Finance on budget-to-impact reporting; Apply multi-touch attribution and marketing mix modeling; Translate data into decision-ready recommendations for senior stakeholders
Seniority
Sr. Staff, hands-on IC building a new function