AVP, Integrated Marketing
Core
Build an 'always on' integrated marketing capability unifying events, digital, and content/social functions to sustain market presence between major earned media moments.
Role type
Senior IC VP of Integrated Marketing
Builds
Integrated campaign calendars, cross-channel go-to-market activations, and unified content/paid media strategies for B2B technology audiences.
Domain
Semiconductor / Data Infrastructure / B2B Technology Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Integrated marketing strategy, paid media fluency, content strategy, event/tradeshow management, team leadership, cross-functional partnership
Preferred skills
Semiconductor industry experience, optical/data center event familiarity, ecosystem partner co-marketing integration
Technologies
LinkedIn, programmatic display, search, SEO, SEM, AEO
Responsibilities
Build and own a single integrated campaign calendar; orchestrate go-to-market launch execution; establish editorial and campaign cadence; own paid media strategy and investment allocation; direct content marketing strategy and production; own corporate and executive social strategy; manage tradeshow and sponsorship strategy with ROI tracking; bring unified leadership to a team spanning events, digital, and content/social functions.
Seniority
VP, strategic leadership & team building
