PBTB | Assistant Manager, Digital Marketing & D2C
Core
Manage and execute social & digital initiatives to ensure consistent brand presence, strong customer engagement, and effective delivery of digital campaigns across owned, earned, and paid channels for PruBSN.
Role type
Assistant Manager, Digital Marketing & D2C
Builds
Digital campaigns, social media activities, and long-term digital community
Domain
Financial Services / Digital Marketing
Deliverable
product features
Required skills
Social media strategy, web management, SEO/SEM, paid media, lead generation, agency management, budget management, multi-channel campaign management, data analytics, stakeholder management
Preferred skills
Familiarity with Shariah Guidelines
Technologies
Sprinklr
Responsibilities
Plan and execute social media activities to drive engagement and community growth; manage social listening tools to surface actionable insights; activate and optimize brand-led campaigns across digital channels; coordinate with creative and agency partners for content alignment; leverage analytics to optimize campaign performance; lead and develop the Social & Digital team.
Seniority
Mid-level Manager