Marketing Information Manager I – Campaign Planner
Core
Design, develop, and deliver pre-campaign targeting analytics to identify qualified audiences for Bank of America products and services across online and offline channels.
Role type
Marketing Information Manager I – Campaign Planner (Marketing Operations)
Builds
Targeted list assets for Email, Direct mail, Web, Mobile App, ATM, and Call Centers
Domain
Financial Services / Marketing Operations
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Relational database principles, Python, SAS, SQL, UNICA, Salesforce Marketing Cloud, Business Requirements Documents (BRD) translation, Data extraction, Population sizing, Design of Experiment (DOE), Legal compliance review
Preferred skills
Direct marketing campaign process knowledge, Financial industry experience, Capability improvement leadership
Technologies
Python, SAS, SQL, UNICA, Salesforce Marketing Cloud
Responsibilities
Interface with Strategic Marketing Managers, Data Science Engineers, and Legal/Risk/Compliance partners; Capture strategic ideas and convert specifications into code; Run initial pre-sizing analytics; Serve as Subject Matter Expert (SME) for product eligibility parameters; Ensure alignment with legal/risk/compliance expectations; Manage offline/online channel integration
Seniority
Individual Contributor (IC), Entry to Mid-level
