Manager, Campaign Operations (L09)
Core
Managing and executing omnichannel marketing campaigns for Synchrony Financial clients within the Performance Marketing Center of Excellence, focusing on customer acquisition and engagement.
Role type
Manager, Campaign Operations
Builds
Omnichannel marketing campaigns and automation flows for financial services clients
Domain
Financial Services / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Campaign execution, CRM tools (SAS/CI, Salesforce, Adobe, Unica), Data integration (CDP, CRM), Process improvement, Agile methodology, Financial domain knowledge, Compliance adherence
Preferred skills
CDP experience, Analytics Data Visualization (Tableau, SAS VA), Automation/optimization
Technologies
SAS/CI, Salesforce, Adobe, Unica, CDP, Tableau, SAS VA
Responsibilities
Execute campaign processes adhering to compliance policies, Propose and initiate process improvements for campaign data file execution, Support data integration activities within CDP and CRM platforms, Develop rules and setup flows for trigger-based campaign projects, Own critical projects like Prescreen, Reissues, and upgrades, Collaborate with team leaders on strategic initiatives
Seniority
Manager, hands-on IC