Product Marketing Manager
Core
Lead go-to-market (GTM) strategy, positioning, and messaging for Rise92, a platform connecting Pakistani tech entrepreneurs and startups to global opportunities.
Role type
Product Marketing Manager
Builds
GTM strategies, marketing assets (landing pages, email campaigns, case studies), and user acquisition campaigns for a B2B tech ecosystem platform.
Domain
Technology / Startup Ecosystems / SaaS
Deliverable
product features
Required skills
Go-to-market strategy, product positioning, market research, competitive analysis, user acquisition, campaign performance analysis, cross-functional collaboration
Preferred skills
MBA, experience in SaaS or community platforms, storytelling
Technologies
HubSpot, Notion, Google Analytics, product analytics platforms
Responsibilities
Develop and own GTM strategy for new features and launches; define product positioning and messaging based on audience insights; collaborate with product and growth teams to identify customer pain points; develop marketing assets including landing pages and pitch decks; lead competitive and market analysis; drive user acquisition and engagement campaigns; analyze adoption metrics to optimize messaging.
Seniority
Mid-Senior, hands-on IC
