Forward - Senior Data Analyst, Advanced Analytics & Data Science
Core
Senior Data Analyst supporting Retail Media Network (RMN) initiatives for enterprise clients, leveraging advanced analytics and data science to evaluate advertising performance and drive strategic decisions.
Role type
Senior IC data analyst (advanced analytics & data science)
Builds
Predictive models, forecasting methodologies, customer/campaign segmentation, and scalable reporting solutions
Domain
Retail Media Networks, digital advertising, marketing analytics
Deliverable
dashboards & analysis
Required skills
SQL, Google BigQuery, Python (Pandas, NumPy, Scikit-learn), statistical modeling, hypothesis testing, regression, forecasting, segmentation, Tableau, Looker
Preferred skills
Retail Media Networks (RMN) experience, advertising measurement concepts (attribution, ROAS, incrementality), experimentation frameworks (A/B testing, causal inference), machine learning deployment
Technologies
Google BigQuery, Tableau, Looker, Python, SQL
Responsibilities
Conduct advanced data analysis, statistical modeling, and hypothesis testing to identify trends and business insights; Analyze RMN campaign performance, attribution, ROAS, and incrementality; Develop and implement predictive models and forecasting methodologies; Design and maintain interactive dashboards and reporting solutions; Automate analytical workflows and data validation processes; Partner with stakeholders to define analytical approaches and deliver recommendations; Translate complex findings into clear insights for technical and non-technical audiences; Mentor junior analysts on best practices.
Seniority
Senior, hands-on IC with mentorship responsibilities
