Senior Paid Advertisement Specialist
Core
Develop, manage, and optimize complex paid advertising strategies for e-commerce clients to drive measurable growth and profitability.
Role type
Senior Paid Advertising Specialist (Performance Marketing)
Builds
Full-funnel advertising campaigns across Google Ads, Meta, LinkedIn, and TikTok
Domain
Digital Marketing / E-commerce
Required skills
Google Ads (Search, Shopping, PMax), Meta Ads, LinkedIn Ads, TikTok Ads, Google Tag Manager, GA4, Data Tracking & Validation, Budget Allocation, ROAS Optimization
Preferred skills
Server-side tracking, Enhanced Conversions, Privacy-proof measurement, Programmatic advertising
Responsibilities
Develop and implement full-funnel, data-driven advertising campaigns; Manage budget allocation and forecasting for client accounts; Ensure correct tagging and tracking via Google Tag Manager; Collaborate with SEO, CRO, and development teams; Translate complex analyses into strategic commercial advice.
Seniority
Senior, hands-on IC