Marketing & Communication Manager (m/w/d)
Core
B2B SaaS marketing manager responsible for holistic marketing and communication, including online campaigns, content creation, and event management for an enterprise app platform.
Role type
Marketing & Communication Manager
Builds
Integrated inbound/outbound campaigns, website content, webinars, trade shows, and event activations for the engomo Enterprise App Platform.
Domain
B2B SaaS / Enterprise Software
Deliverable
product features
Required skills
B2B marketing strategy, online marketing (SEO/SEM), content creation, campaign management, event planning, HubSpot, LinkedIn Ads, Google Ads, storytelling, data-driven optimization
Preferred skills
SaaS/Software industry experience, technical topic simplification, brand development
Technologies
HubSpot, LinkedIn, Google, SEO, SEM
Responsibilities
Plan and execute integrated inbound and outbound marketing campaigns; manage website content and optimization; plan and execute webinars, trade shows, and corporate events; create marketing content for website, product communication, and social media; optimize online ads and SEO/SEM activities based on performance data.
Seniority
Mid-Senior, hands-on IC
