Online Marketing Manager mit Schwerpunkt Email Marketing (W/M/D)
Core
Responsible for the entire CRM strategy, including lead generation, email marketing automation, and systematic A/B testing of landing pages.
Role type
Online Marketing Manager (Email Marketing)
Builds
Email marketing funnels, automated campaigns, and optimized landing pages
Domain
Digital Marketing / E-commerce
Required skills
CRM strategy, email marketing automation, A/B testing, conversion optimization, KPI management, lead generation, marketing automation, data analysis, copywriting collaboration
Preferred skills
Braze, Google Analytics, direct response marketing, funnel optimization
Responsibilities
Manage and optimize email activities (newsletters, automated funnels, lifecycle campaigns), optimize landing page conversion through data analysis and testing, track and evaluate online marketing KPIs, conceive and implement new lead magnets, automate complex marketing processes
Seniority
Mid-Senior, hands-on IC