Sales (Reactivation) manager
Core
Win back churned and dormant players across iGaming brands via calls, emails, and SMS to convert them into active, depositing customers.
Role type
Senior IC sales manager (player reactivation)
Builds
Reactivation campaigns and win-back offers for churned players
Domain
iGaming / Player retention
Required skills
iGaming domain knowledge (RTP, volatility, GGR, NGR), player data analysis, objection handling, upselling/cross-selling, CRM management, English (B2+)
Preferred skills
Experience with bonus policy coordination, retention team collaboration
Technologies
CRM systems, Excel / Google Sheets
Responsibilities
Contact churned players via multiple channels to reactivate deposits; Analyze player profiles to create individual win-back offers; Develop reactivation scripts and handle objections; Prevent re-churn by managing post-reactivation handovers; Upsell new games and verticals; Track reactivation metrics and maintain CRM data accuracy.
Seniority
Mid-level, hands-on IC