Marketing Analyst
Core
Build scalable analytics foundations and deliver actionable insights to empower data-driven decision making for a wealth management platform in the GCC region.
Role type
Senior Marketing Analyst (Fintech)
Builds
Analytics infrastructure, attribution models, personalization frameworks, and dynamic dashboards for a subscription-based wealth management platform.
Domain
Fintech / Wealth Management / Digital Marketing
Deliverable
dashboards & analysis
Required skills
GA4, SQL, Amplitude, Looker, MetaBase, Appsflyer, AEM/SKAN attribution, ATT IOS, SDK integrations, A/B testing, predictive modeling, behavioral segmentation, CRM platforms
Preferred skills
Experience in fintech, tech, or e-commerce; knowledge of product analytics and cohort analysis
Technologies
GA4, Appsflyer, Amplitude, MetaBase, Looker, SQL, Customer.io, HubSpot, Salesforce
Responsibilities
Lead development of analytics systems tracking user behavior and campaign effectiveness; develop attribution models to guide budget allocation; implement advanced personalization frameworks; design and analyze A/B and multivariate tests; apply predictive modeling for tailored marketing strategies; create dynamic dashboards for real-time performance visibility.