Senior Agency Promotion Manager, Insurance
Core
Formulate and execute sales promotion strategies, manage sales contests and incentive schemes, and oversee major agency events to drive growth within the tied agency distribution channel.
Role type
Senior IC agency promotion manager
Builds
Sales promotion packages, incentive schemes, and major agency events (conventions, seminars, roadshows)
Domain
Insurance / Agency Distribution
Deliverable
product features
Required skills
Sales strategy development, Event planning and management, Budget control and ROI analysis, Cross-functional collaboration, Data reporting, Vendor management
Preferred skills
Product launch execution, Internal communication management, Stakeholder engagement
Technologies
None stated
Responsibilities
Formulate and execute sales promotion strategies and annual marketing plans, Design and manage sales contests and incentive schemes, Oversee major agency events including award ceremonies and overseas conventions, Manage internal communication channels for campaign updates, Monitor and analyze campaign performance metrics and ROI, Prepare comprehensive data reports for senior executives