Social Media Marketing Lead, VP I - State Street Investment Management
Core
Lead North America social media strategy and execution for retail, intermediary, institutional, and brand marketing initiatives in a highly regulated financial environment.
Role type
Senior IC VP-level social media marketing leader
Builds
Integrated social media campaigns, platform strategies, influencer programs, and executive thought leadership content
Domain
Financial services / Asset management / Wealth management
Deliverable
product features
Required skills
Social media strategy, campaign management, team leadership, budget management, platform strategy, influencer marketing, regulatory compliance, stakeholder management
Preferred skills
Asset management experience, global organization experience, executive partnership experience
Technologies
LinkedIn, Meta, YouTube, Reddit, TikTok
Responsibilities
Develop and execute North America social media strategy; Lead and mentor a high-performing social media team; Manage multi-million-dollar social media budgets; Ensure compliance with internal policies and regulatory requirements; Partner with Legal, Compliance, and Communications teams; Drive audience growth and content innovation across established and emerging channels.
Seniority
VP I, strategic leadership with hands-on execution