Marketing Lead
Core
Lead the Royal London Financial Advice customer strategy and marketing plan, delivering a connected, digital-first customer engagement journey and acquisition strategy.
Role type
Senior Marketing Lead (Financial Services)
Builds
Customer acquisition strategies, multi-channel marketing campaigns, and digital customer engagement journeys.
Domain
Financial Services (Life, Pensions, Investment)
Deliverable
product features
Required skills
Marketing strategy, multi-channel campaign delivery, CRM and marketing automation, customer journey design, data analytics and KPI reporting, team leadership
Preferred skills
Knowledge of the advice market, experience in regulated financial services (life, pensions)
Responsibilities
Set marketing strategy and plan for customer acquisition; Lead journey design, mapping, and delivery; Own delivery of the marketing plan coordinating activity across teams; Lead content planning, copywriting, and asset sign-off; Use performance insight to manage dashboards and recommend improvements; Lead and develop colleagues.
Seniority
Senior, hands-on IC with leadership responsibilities