Brand Strategist
Core
Develop employer brands and strategies to attract and retain top talent for global clients by translating research insights into compelling brand narratives and visual identities.
Role type
Brand Strategist (Employer Branding)
Builds
Employer brand strategies, EVPs, brand frameworks, and creative activation campaigns
Domain
Human Resources / Employer Branding / Marketing
Deliverable
product features
Required skills
Brand strategy, employer branding, market research, insight synthesis, brand positioning, storytelling, creative brief development, KPI definition
Preferred skills
Experience in culture or purpose-driven branding, brand naming, campaign messaging
Technologies
None stated
Responsibilities
Uncover culture gaps and deduce implications for the brand; Develop employee value propositions (EVPs) for clients; Translate research and audience data into rich personas; Develop differentiated brand positioning and narratives; Create clear brand frameworks including voice and visual guidelines; Develop annual planning and employer brand strategies; Define KPIs and measurement approaches
Seniority
Mid-Senior (4+ years experience)
