Marketing Director - Government & Public Sector
Core
Lead integrated marketing and public affairs strategy for Government & Public Sector, shaping market narratives and influencing senior decision-makers in Defence, Public Services, and Healthcare.
Role type
Senior leadership marketing director (Government & Public Sector)
Builds
Integrated marketing programmes, thought leadership, public affairs initiatives, and growth strategies for UK and European markets.
Domain
Government & Public Sector, Defence & Security, Policy & Reputation
Deliverable
product features
Required skills
Strategic planning, market positioning, public affairs, stakeholder engagement, campaign management, team leadership, budget management, data-driven performance optimization.
Preferred skills
Geopolitical insight, policy expertise, international growth experience, joint account development.
Technologies
CRM, marketing automation, digital marketing tools, events platforms.
Responsibilities
Set integrated marketing and public affairs strategy; shape go-to-market priorities and build marketing plans; lead flagship campaigns across thought leadership, PR, digital, and events; drive public affairs integration with policy insight; advise senior leaders on market positioning and growth; lead and develop a multidisciplinary marketing team; orchestrate specialist marketing expertise across the enterprise.
Seniority
Senior, hands-on IC with leadership responsibilities