GTM Workplace Pensions Marketing Manager
Core
Lead communication and engagement strategies to drive member engagement with workplace pensions, helping customers consolidate old pots and increase contributions.
Role type
Marketing Manager (Workplace Pensions)
Builds
Integrated multi-channel campaigns, personalized digital journeys, and sales support materials.
Domain
Financial Services / Workplace Pensions
Deliverable
product features
Required skills
Customer engagement strategy, data-driven campaign management, stakeholder management, presentation skills, cross-functional collaboration, performance metrics optimization.
Preferred skills
Creative thinking, team leadership, insight-driven marketing.
Responsibilities
Lead a team of three, deliver end-to-end customer engagement campaigns, optimize the customer journey from onboarding to retirement, partner with Data, Digital, and Campaigns teams, showcase marketing contribution to the business.