Senior Associate, Private Wealth Client Marketing
Core
Shape and deliver integrated marketing programs for HarbourVest's Global Private Wealth business, translating fundraising priorities into targeted campaigns and engagement initiatives for wealth audiences.
Role type
Senior Associate, Client Marketing
Builds
Integrated marketing campaigns, audience engagement strategies, and scalable marketing processes for the Global Private Wealth business.
Domain
Asset Management / Private Wealth
Required skills
Strategic campaign development, wealth audience fluency, audience-centric program design, data analytics for targeting, cross-regional collaboration, multi-channel deployment
Preferred skills
Experience with intermediary distribution channels, event management, sales enablement material development
Technologies
Email, web, paid media, social media, CRM/data platforms
Responsibilities
Build integrated marketing campaigns aligned with fundraising priorities; Define audience strategies across global wealth segments; Develop audience journeys and nurture programs; Partner with Commercial Operations for data-driven segmentation; Deploy campaigns across multiple channels; Coordinate development of campaign materials and collateral; Track campaign results and generate engagement insights; Lead campaign timelines and workflows.
Seniority
Senior, hands-on IC