Marketing Manager (Personal banking)
Core
Formulate and execute marketing strategies and annual plans for Personal Banking to support brand objectives and drive sales performance.
Role type
Marketing Manager (Personal Banking)
Builds
Integrated marketing and communication strategies, customer engagement activities, and digital content for personal banking products.
Domain
Banking / Personal Finance
Deliverable
product features
Required skills
Marketing strategy, brand management, digital marketing, social media management, market analysis, project management, budget management, stakeholder collaboration
Preferred skills
Experience in wealth management, cross-border segment, high-net-worth segment
Technologies
Digital channels, social media platforms
Responsibilities
Develop and manage content for digital channels and external communications, conduct market and media analysis, manage marketing budgets, collaborate with product managers to deliver marketing messages, plan promotional activities to strengthen client relationships.
Seniority
Mid-level, hands-on IC