Senior Campaign Manager
Core
Lead enterprise demand generation programs to drive engagement and pipeline growth for Fiserv's financial services clients.
Role type
Senior B2B demand generation campaign manager
Builds
Integrated marketing campaigns, lead nurturing programs, and demand generation strategies
Domain
Fintech / Financial Services
Required skills
B2B demand generation strategy, campaign management, marketing automation, stakeholder alignment, lead handoff processes, performance analysis, team coaching
Preferred skills
Marketo, ON24, Forrester Decisions frameworks, banking/financial services marketing
Technologies
Adobe Workfront, Marketo, Salesforce, Microsoft Teams, SharePoint, ON24
Responsibilities
Define campaign objectives and target audiences with stakeholders; advise on demand generation strategy and channel mix; manage end-to-end campaign execution and asset coordination; build and optimize email, webinar, and nurture campaigns; manage lead handoff and follow-up workflows with Sales; monitor performance and present optimization insights; coach and mentor campaign team members
Seniority
Senior, hands-on IC