Performance Marketing Manager/ Digital Campaign Manager (m/w/d)
Core
Planning, execution, and continuous optimization of data-driven B2B marketing campaigns for image building and qualified lead generation.
Role type
Senior Performance Marketing Manager
Builds
Data-driven B2B marketing and lead generation campaigns
Domain
B2B Professional Services / Consulting
Required skills
Data-driven B2B performance marketing, Campaign management (LinkedIn, Google Ads, Programmatic, Retargeting), Marketing automation & tracking, AI for targeting and optimization, Audience building, Funnel mechanics, KPI definition, Dashboarding & reporting
Preferred skills
International context experience, Experience in consulting/technology/professional services
Technologies
LinkedIn Campaign Manager, Google Ads, Programmatic, Marketing Automation, Tracking & Analytics, AI tools
Responsibilities
Plan and execute data-driven digital B2B marketing/lead generation campaigns, Conceptualize campaign goals (landing pages, micro sites), Operate campaigns on platforms, Develop dashboards and reporting
Seniority
Senior, hands-on IC
