Head of Marketing, Australia
Core
Own the end-to-end marketing agenda for Australia to drive asset growth across Wealth Management and Institutional businesses and strengthen PIMCO's market-leading brand.
Role type
Senior Vice President (SVP), Head of Marketing
Builds
Integrated marketing programs across content, paid media, digital, multimedia, events, and sponsorships for wealth management and institutional clients.
Domain
Financial Services / Fixed Income / Wealth Management
Deliverable
product features
Required skills
Strategy & Planning, Team Leadership, Data Analytics, Brand Management, Lead Generation, Stakeholder Partnership, Commercial Acumen, Cross-market Collaboration, Product Growth Strategy, Content Localization
Preferred skills
Experience in ETF marketing, APAC regional leadership, Digital Sales model optimization
Technologies
Data analytics tools, Digital marketing platforms, CRM systems
Responsibilities
Lead a team of two to set goals and cultivate a culture of accountability; Partner with APAC and business leaders to design high-impact marketing programs; Optimize the Digital Sales model through targeting and segmentation; Develop and optimize brand strategies and messaging governance; Execute integrated campaigns across multiple channels; Support ETF launches and product adoption through positioning and education.