Senior Manager- BCG Vantage, Marketing, Sales & Pricing (MSP)
Core
Lead B2B marketing holistic offer build, account-based marketing (ABM), and field marketing for technology/SaaS clients within BCG's Marketing, Sales & Pricing practice.
Role type
Senior Manager, B2B Marketing & GTM Strategy
Builds
B2B marketing offers, ABM strategies, field marketing programs, and AI-enabled marketing workflows
Domain
Management Consulting / B2B Technology & SaaS Marketing
Deliverable
product features
Required skills
B2B marketing strategy, Account-Based Marketing (ABM), Field Marketing, Demand Generation, AI workflow development, Prompt Engineering, Marketing-Sales alignment, Campaign management, Stakeholder management, Team leadership
Preferred skills
Experience in Big Tech or enterprise SaaS, Knowledge of MartTech platforms, AI product delivery experience
Technologies
Salesforce, Marketo, Eloqua, HubSpot, Pardot, Marketing Cloud, 6sense, Demandbase, LinkedIn Campaign Manager, Google Ads, Adobe Analytics, Google Analytics, Tableau, Power BI, Segment, Snowflake, Databricks, Outreach, Salesloft, ChatGPT, Claude, Copilot, n8n
Responsibilities
Lead scoping and execution of IP projects, drive performance across KPIs (billability, quality, content creation), advise senior marketing and sales stakeholders, coach and mentor team members, develop and commercialize knowledge assets
Seniority
Senior Manager, hands-on IC with team leadership