Senior Business Analyst, Campaign Management (Manager)
Core
Translate business campaign briefs into technical specifications and execute end-to-end automated multi-channel campaigns for life insurance products.
Role type
Senior Business Analyst (Campaign Management)
Builds
Automated customer journey workflows, target audience segments, and campaign performance dashboards.
Domain
Life Insurance / Marketing Technology
Required skills
Requirements gathering, functional specification writing, audience segmentation, data mapping, UAT leadership, KPI definition, regulatory compliance, process optimization
Preferred skills
Experience with Salesforce Marketing Cloud, Adobe Campaign, SAS, Tableau, Power BI
Technologies
Salesforce Marketing Cloud, Adobe Campaign, SAS, Tableau, Power BI
Responsibilities
Translate business ideas into precise technical data logic for campaign targeting; Design automated multi-channel trigger workflows based on lifecycle milestones; Lead User Acceptance Testing (UAT) to verify campaign logic and tracking; Define Campaign Key Performance Indicators and build automated performance reports; Ensure all campaigns comply with local insurance regulations and data protection rules.
Seniority
Senior, hands-on IC