Senior Manager, Channel Marketing
Core
Driving integrated marketing strategy to facilitate investor engagement, promote investment capabilities, and elevate the firm's brand globally for private equity sponsors and investors.
Role type
Senior Manager, Channel Marketing
Builds
Integrated marketing campaigns, sales enablement programs, and unified market approaches for investor engagement.
Domain
Private Equity / Private Credit / Financial Services
Deliverable
product features
Required skills
Cross-channel investor marketing management, strategic marketing planning, budget management, KPI tracking, product capability messaging, data-driven reporting, project management, stakeholder collaboration, private credit market knowledge.
Preferred skills
Alternative strategies marketing experience, global marketing program management, CMS systems proficiency, AI tools proficiency.
Technologies
MS Office (Word, Excel, PowerPoint), CMS systems (e.g., Seismic)
Responsibilities
Develop and manage annual marketing plans with focus areas, goals, KPIs, and budgets; Execute targeted marketing plans for specific audiences; Support investment teams to increase visibility of capabilities; Ensure marketing program KPIs align with business objectives; Develop and maintain core messaging for web, email, and written content; Provide quantitative and qualitative reporting on program progress.
Seniority
Senior Manager, strategic execution & team leadership