Institutional Marketing Lead - North America, VP II - State Street Investment Management
Core
Lead strategy and execution of marketing programs for State Street Investment Management products (ETFs, Cash, DC, DB) to impact distribution channels and product goals.
Role type
VP-level Institutional Marketing Lead
Builds
Integrated marketing campaigns, collateral, web content, sales tools, and educational materials for institutional and intermediary clients.
Domain
Financial Services / Institutional Asset Management
Deliverable
product features
Required skills
Institutional marketing strategy, registered product distribution knowledge, FINRA/SEC marketing rules compliance, multi-channel campaign management, data-driven program optimization, budget management, stakeholder influence, CRM reporting (Salesforce, Adobe, Tableau)
Preferred skills
Channel or product marketing experience, project management, public relations collaboration
Technologies
Salesforce, Adobe, Tableau, Paid Search, Paid Media, Social Media, Digital Experience Platforms
Responsibilities
Develop and update marketing collateral and educational materials; leverage business intelligence to create scalable marketing programs; partner on product positioning and segmented communications; measure and optimize campaigns against KPIs and ROI; manage marketing budget; collaborate on PR and earned media opportunities.
Seniority
VP, strategic leadership with hands-on execution
