Senior Manager, Strategic Marketing
Core
Define go-to-market strategies, sharpen positioning, and identify customer segments for the Commercial Cards business to drive growth.
Role type
Senior Manager, Strategic Marketing
Builds
Go-to-market strategies, product positioning, and multi-channel campaigns for commercial payment solutions
Domain
Fintech / Commercial Payments
Deliverable
product features
Required skills
Go-to-market strategy, product positioning, customer segmentation, stakeholder alignment, campaign execution, generative AI usage
Preferred skills
Fintech/payments background, MBA, B2B SaaS experience
Technologies
ChatGPT, Copilot
Responsibilities
Partner with sales leaders to define growth strategies, identify target customer segments and ICPs, develop differentiated product positioning, define GTM strategy for new launches, lead marketing reviews, act as a strategic connector across Product/Sales/Marketing, translate features into customer benefits, support sales with collateral
Seniority
Senior Manager, hands-on IC
