Lead Generation Manager (with a path to Team Lead) at Scantra AB 🇸🇪
Core
Build a lead generation function from scratch to drive growth for a branded merchandise company in the Nordics.
Role type
Lead Generation Manager (path to Team Lead)
Builds
Lead and marketing database, AI-powered workflows, multichannel campaigns
Domain
B2B marketing, branded merchandise, Nordics
Deliverable
production ML models
Required skills
Lead generation, SDR, growth marketing, database management, AI/automation workflows, multichannel campaign execution, data analysis
Preferred skills
Experience with LinkedIn, Google, Meta paid campaigns
Technologies
Clay, Apollo, Sales Navigator, LinkedHelper, HubSpot
Responsibilities
Build and maintain lead database, set up AI workflows, define ideal customer profiles, launch multichannel campaigns, qualify leads for sales, measure and optimize campaign performance, eventually hire and grow the team