Head of Marketing
Core
Define and execute Hong Kong marketing strategies to drive brand awareness, customer acquisition, and business growth for a financial services/fintech company.
Role type
Head of Marketing (Regional)
Builds
Multi-channel marketing initiatives, customer acquisition/retention/referral/influencer programs, brand presence, and corporate communications.
Domain
Financial services / Fintech / Technology
Required skills
Marketing strategy, digital marketing, brand management, media relations, team leadership, budget management, data analytics, regulatory compliance
Preferred skills
Cantonese fluency, influencer marketing, stakeholder management
Technologies
Google Analytics, Meta Ads, Tableau
Responsibilities
Define and execute marketing strategies, lead multi-channel marketing initiatives, strengthen brand presence through PR and events, lead and develop the local marketing team, manage external partners and agencies, own the marketing budget and performance metrics
Seniority
Senior, hands-on IC with leadership responsibilities