Creative Marketing Manager
Core
Develop full-cycle creative concepts for a Lifestyle EdTech app serving women, focusing on audience research, hypothesis testing, and scaling successful campaigns.
Role type
Middle/Senior Creative Marketing Manager
Builds
MusesAcademy app (Lifestyle EdTech for women)
Domain
EdTech / Lifestyle
Required skills
Creative performance marketing, Meta Ads creative creation, Marketing funnel knowledge, Performance metrics analysis (CPA, CTR, CR, ROAS), Audience research and motivation mapping, Copywriting and scriptwriting, Design brief creation, Hypothesis testing and experimentation
Preferred skills
Subscription product marketing, EdTech/Lifestyle/Wellness domain experience, Team mentoring
Technologies
Meta Ads, AI tools for creative production and analytics
Responsibilities
Develop full-cycle creative concepts from research to scaling, Analyze creative effectiveness with User Acquisition team, Create scripts and briefs for designers, Test new hooks and formats for different audience segments, Identify growth points and optimize campaign performance
Seniority
Middle/Senior, hands-on IC