Продуктовий маркетолог
Core
Transform business goals into justified product proposals and campaigns based on client needs, data, and economics.
Role type
Product Marketing Manager
Builds
Product launch plans, value propositions, and marketing campaigns for banking products
Domain
Banking / Financial Services
Deliverable
product features
Required skills
Customer segmentation, Value proposition design, Product launch planning, Campaign coordination, Conversion analysis, ROI analysis
Preferred skills
Hypothesis formulation, Data-driven decision making
Responsibilities
Analyze customer segments, behaviors, needs, and competitive offerings; Formulate value propositions and key messages; Develop product launch plans including goals, segments, mechanics, channels, and budget; Coordinate product campaign implementation with business and marketing teams; Evaluate campaign effectiveness and prepare improvement recommendations