Media buyer Tik Tok
Core
Performance media buyer responsible for launching, optimizing, and scaling TikTok ad campaigns for gambling/betting, mobile apps, fintech, or e-commerce, focusing on measurable funnels and unit economics.
Role type
Senior performance media buyer (TikTok)
Builds
Scalable ad campaigns and creative content pipelines for high-risk verticals
Domain
Digital advertising, gambling/betting, mobile apps, fintech
Required skills
TikTok Ads algorithm mastery, creative strategy (hooks, UGC, Spark Ads), data analysis (view rates, CTR, CVR), TikTok Pixel & Events API, tracker management (Keitaro), unit economics (CPA, ROAS), audience targeting, compliance with gambling policies
Preferred skills
Licensed gambling operator experience, Meta Ads (Reels) & YouTube Shorts, video editing (CapCut), AI video tools (Kling, Higgsfield), PWA & app campaigns