Facebook Media buyer
Core
Facebook Media Buyer responsible for Meta Ads campaigns to acquire new players for a licensed online casino, managing the full funnel from hypothesis and creative to FTD and cohort profitability.
Role type
Senior performance media buyer (gambling vertical)
Builds
Customer acquisition campaigns for an online casino
Domain
Online gambling / iGaming
Required skills
Meta Ads management, CAPI and Pixel setup, tracking (Keitaro), unit economics (CPA, ROAS), creative testing, audience segmentation, compliance with gambling policies
Preferred skills
TikTok Ads, Telegram Ads, programmatic DSP, incrementality testing (holdout/geo-split), PWA and app campaigns
Technologies
Meta Ads, Pixel, Conversions API, Keitaro, Excel/Google Sheets
Responsibilities
Launch and optimize Meta Ads campaigns for new player acquisition, plan budgets and monitor spend/CPA/ROAS, test creatives and funnels, manage audience segments and remarketing, control tracking events, analyze cohort quality, ensure compliance with Meta gambling policies
Seniority
Mid-Senior, hands-on IC