Media buyer Meta
Core
Facebook Media Buyer responsible for the full funnel from hypothesis and creative to FTD and cohort profitability in a licensed online casino.
Role type
senior performance media buyer (gambling vertical)
Builds
customer acquisition campaigns for a licensed online casino
Domain
online gambling / performance marketing
Required skills
Meta auction expertise, Pixel and Conversions API management, tracker integration (Keitaro), unit economics calculation, creative testing, Meta policy compliance, advanced Excel
Preferred skills
licensed operator experience, TikTok/Telegram Ads, incrementality testing, PWA/app campaigns, AI creative production